Northstar Travel Group
and The BHN Group today announced the 20th edition
of ALIS will be held April 19-21, 2021 at the JW Marriott Los Angeles L.A. LIVE.
The onsite, in-person event was originally scheduled for January 25-27, 2021.
ALIS Law, an annual
event that focuses on the “day after” the deal closes and the many legal issues
owners and operators face, will shift to April 18-19, 2021 at the Courtyard/Residence Inn Los Angeles L.A. LIVE.
registration and host hotel room blocks for ALIS and ALIS Law are scheduled to
open in mid-September.
regulations and guidelines that affect the number of attendees permitted to
attend, social distancing measures, and travel restrictions/quarantines each
played a role in the decision.
It’s a rare occasion
in its 20-year history that ALIS will not be held in January, but organizers
believe the shift will help foster a safe and healthy environment for all
“With the effects of
COVID-19 expected to continue to be felt into early 2021, it’s in the best
interest of everyone associated with ALIS to shift the dates to a little later
in the year,” said Jeff Higley, president of The BHN Group. “There’s a strong
probability that conditions in April will provide a more practical landscape
for traveling and gathering, so when our great partners at the JW Marriott and
the Courtyard/Residence Inn found a footprint open in mid-April, it provided
the ideal scenario for us to act on.
“We realize there is a
lot of short-term realigning of events going on throughout the industry, so it
is best to make this call early enough to allow for proper planning among our
loyal partners and friends,” he added.
The 19th Annual ALIS drew more nearly 3,100 delegates
in January 2020.
In lieu of the hosting
an in-person ALIS in January, The BHN Group will host a live, online event
called ALIS Winter Update, on Monday, January 25, 2021. Similar to the popular
ALIS Summer Update series, the ALIS Winter Update will provide insight, commentary,
and analysis to address the industry’s New Year trends and its road to recovery
from the pandemic’s aftermath.